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BlockBuster is the nation's largest
chain of home video rental stores. The company
controlled the home video rental industry through
its 10,000 store locations nationwide until the
launch of www.netflix.com which announced the
beginning of a new era and the start of a new
industry. Since 1999, BlockBuster had lost a large
market share to its online rival. The company
fought back with multiple in-store membership
plans but could not keep up with the online demand
of the industry. In August of 2004 the company
officially announced the launch of its online DVD
rental store with a powerful 3-at-a-time plan that
rivals the Netflix price, but additionally offers
2 in-store rentals per month for free.
Today, Netflix and BlockBuster are the
largest two competitors in the DVD rental market,
but BlockBuster offers the unique of advantage of
renting both movies and games under the same
membership in addition to its exclusive 2 free
in-store rentals per month. If you are the typical
gamer, then a BlockBuster membership is the right
product for you. The company holds very high
customer service standards and a great customer
satisfaction record. As of today, BlockBuster is
still an industry leader. |